Basic is the new chic

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Basic is the New Chic: Embracing Effortless Elegance at Montaigne Market


In today's fast-paced and ever-changing fashion landscape, the pressure to keep up with the latest trends and flashy designs can be overwhelming. However, amidst the chaos of constant change, there is a timeless elegance that never goes out of style. It is the allure of simplicity, the beauty of understated refinement, and the power of less-is-more. Montaigne Market, the epitome of cutting-edge fashion, recognizes the significance of embracing this philosophy and proudly presents "Basic is the New Chic" – a refreshing approach that celebrates the art of effortless elegance.

In a world that often prioritizes the bold and extravagant, the "Basic is the New Chic" trend dares to challenge conventional norms. It encourages fashion enthusiasts to break free from the shackles of ostentatious designs and delve into a realm of understated sophistication. Here, the spotlight shines on the timeless appeal of minimalist aesthetics, proving that style does not always require excessive embellishments or loud prints.

At Montaigne Market, we firmly believe that fashion should be an expression of one's true self – an extension of personality and individuality. The "Basic is the New Chic" philosophy empowers individuals to curate a wardrobe that resonates with their unique style, without sacrificing elegance or comfort. This approach breathes life into versatile pieces that seamlessly transition from day to night, effortlessly adapting to any occasion. Being Basic is being able to mix simple pieces of your wardrobe and make them look amazingly stunning. 


Our handpicked selection of exquisite brands showcases the essence of this captivating trend. Eterne, with its devotion to timeless minimalism and basic chic, captivates hearts with impeccable tailoring and neutral hues that transcend seasons. Stone's essential accessories prove that even the slightest details can elevate a look to new heights, offering a distinct touch of sophistication.


Caravana, a brand rooted in ethical practices and cultural heritage, allows you to indulge in the luxury of sustainable fashion without compromising on elegance. Victoria Beckham's eponymous line encapsulates the essence of modern femininity, where classic silhouettes are gracefully intertwined with contemporary sensibilities.


For those seeking a touch of drama amidst the simplicity, Alexandre Vauthier's artful creations strike the perfect balance between classic and edgy. Lastly, Lanolin's luxurious knitwear wraps you in comfort while maintaining an air of effortless style, ideal for those seeking warmth without sacrificing elegance.


In this article, we will delve into the world of these exquisite brands, exploring their unique interpretations of "Basic is the New Chic." Whether you are a seasoned fashionista or a minimalist enthusiast, this trend promises something extraordinary for every taste.


Join us on this sartorial journey where we celebrate the essence of "Basic is the New Chic," redefining the meaning of elegance in a world that is constantly chasing the next big thing. Embrace the simplicity, the allure, and the eternal charm of understated fashion – because, sometimes, less is truly more, and basic is chic.

1. Eterne: Timeless Minimalism



Eterne, a brand that captures the very essence of minimalism, is at the forefront of the "Basic is the New Chic" movement. Their collection focuses on clean lines, neutral hues, and luxurious fabrics, allowing you to create a wardrobe that stands the test of time. From impeccable tailored coats to sleek silk blouses, Eterne epitomizes the idea that sophistication can be effortlessly achieved through simplicity.

2. Stone: Elevate with Essential Accessories

Stone is all about elevating your look with essential accessories. By blending understated designs with high-quality materials, they offer a range of accessories that can transform any outfit into a chic statement. From classic leather belts to delicate gold necklaces, Stone showcases how a few carefully chosen pieces can speak volumes about your style.

3. Caravana: Ethical Elegance



Caravana, with its roots in the rich cultural heritage of Mexico, takes a sustainable approach to fashion. Their artisanal pieces are handcrafted using organic materials, making each creation a work of art. With earthy tones and flowing silhouettes, Caravana's designs are perfect for the conscious fashion lover seeking a unique blend of minimalism and ethical elegance.

4. Alexandre Vauthier: Classic with a Twist



Alexandre Vauthier is renowned for infusing classic silhouettes with unexpected details. The brand's collection is all about exploring the fine line between minimalism and drama. Their statement blouses with intricate draping or tailored pants with striking embellishments redefine the concept of basic, adding an element of excitement to your wardrobe.

5. Victoria Beckham: Effortless Sophistication



Victoria Beckham's eponymous brand is a testament to her personal style and design ethos. Fusing simplicity with contemporary design, her collection exudes effortless sophistication. From tailored blazers to fluid dresses, Victoria Beckham offers a range of timeless pieces that effortlessly take you from day to night. From basic to chic.

In a world that often glorifies the extravagant, the "Basic is the New Chic" trend is a breath of fresh air. Embracing simplicity and understated elegance doesn't mean compromising on style; rather, it allows you to curate a wardrobe that reflects your personal flair with ease. Montaigne Market is proud to showcase brands like Eterne, Stone, Caravana, Victoria Beckham, Alexandre Vauthier, and Lanolin, which epitomize the beauty of basic fashion. So, elevate your style to new heights with this trend and discover the joy of effortless elegance. Remember, sometimes less truly is more, and get ready to embrace the basic to me really chic !